C\R Strategy Partners


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How we helped ReVital develop and launch a new cancer rehabilitation service


As one of the leading post-acute care providers, Select Medical has over 128 hospitals and 1,400 outpatient rehabilitation clinics across the US. Their mission is to help patients heal, restore function, and get back to enjoying everyday life.


Select Medical sought to launch “ReVital” - a new cancer rehabilitation service. Cancer rehabilitation can help at any point during cancer care, from before initial treatment begins, through survivorship and palliative care. It was essential to Select Medical to provide cancer patients with the necessary tools to take control of their pain, fatigue and decreased activity levels. The team at ReVital has the long-term goal of making cancer rehabilitation the standard of care for every cancer patient. Given the sizable national footprint of Select Medical outpatient clinics, it was a natural extension to its core business.


We understood the need to create an entirely new brand and go-to-market strategy for ReVital while maintaining the values of Select Medical and their family of brands. We partnered with the SVP, ReVital Cancer Rehabilitation, to evaluate the target audience’s needs, convert these needs into a brand, and develop a new website and content marketing strategy to reach and engage the end-user.

The End Result

ReVital launched in 3 months and is now scaling across the US.


Customer Research

Persona Development

Brand Development

Website Design

Content Marketing Strategy and Implementation

Demand Generation

GTM Channel & Sales Development

Corporate Innovation Capabilities Development

Free 60-Min

Next Steps

To find out whether the C\R Innovation Strategy Day is right for you, schedule a free 60 minute consultation with one of our innovation experts. During the consultation, we’ll dive deep into your organization’s needs, goals, and current innovation challenges. There’s no obligation to retain our services any further, and you can keep any innovation knowledge bombs we drop during the consultation. We’re good like that.


Do you dare to take on the innovation

Double Dog Dare Studio is where our innovation experts, venture builders, and technologists go to have fun. We work with you to identify and ideate new product opportunities, build prototypes, and get to market on time and on budget. Come play! 

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