C\R Strategy Partners

Select Medical

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How we helped Select Medical build a platform to support caregivers


Select Medical is the largest provider of post-acute care in the US. Typically, their patients have suffered from a stroke, brain injury, or other life-threatening conditions.


Chet was the answer to a question that had been on the minds of the team at Select Medical for a long time: “How do we build a community that offers educational tools and emotional resources to caregivers?” Select Medical recognized the truth that caregivers need support too. Their mission was to provide a place to find that support.


We began by engaging with the executive team at Select Medical, including the SVP of Communication, Brand & Experience, who served as the executive sponsor. We created an advisory committee including the Chief Nursing Officer, Chief Medical Officer, Chief Information Officer, and other key executives to guide the project from conception to implementation. Through an in-depth touchpoints workshop, we mapped out existing touchpoints for a caregiver and asked the team their idea of an exceptional caregiver experience. Using this information to “fill in the blanks,” we designed several product concepts that would combine to create the ideal journey for a caregiver. We then conducted extensive usability testing with real-world caregivers and patients to validate each product concept. Throughout this process, the idea of “Caregiver Mastery” emerged from the Select team, which we carried into the build process to drive caregiver product outcomes.

The End Result

The Chet community is thriving, providing essential resources for caregivers, including many articles and guides created by doctors and nurses.



Enterprise Product Strategy

Customer Research

Innovation Management

Product Design & Validation

Reactive Web Development & Headless CMS

GTM & Launch Oversight

Corporate Innovation Capabilities Development

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