Learning Resource Center
\ CASE STUDY
IN PARTNERSHIP WITH
PROJECT OVERVIEW
The Barbara Bush Foundation for Family Literacy (BBF) is on a mission to solve the literacy crisis currently faced by the US. One hundred thirty million adults in the United States struggle to read, making it difficult or impossible to navigate everyday life
“C\R proved to be a reliable and able partner in past projects, allowing BBF to be confident it was possible to build the Learning Resource Center.”
- Andrew Roberts, COO, The Barbara Bush Foundation
Identifying unmet needs
Over decades, the foundation has developed print resources and expertise from its many programs and services. The BBF executive team sought to create a digital strategy to disseminate their many assets and provide their core constituents access to their trove of programmatic content.
Creating an exceptional experience
Working with the CEO and Program Leaders at BBF, we developed a digital strategy to engage core constituents of learners, parents, caregivers, and educators. BBF sought to deliver resources nationally and track their reach and impact.
Building for impact
We leaned into categorizing and digitizing BBF's resources and creating consumer-like experiences that make it simple to access resources and track constituent reach and engagement. We designed and built a modular content platform that was easy to use and manage by the team at the foundation.
Piloting for scale
The Barbara Bush Learning Resource Center is now live and expanding, adding more modules and resources for learners and teachers alike.